Brand Identity Creation
Overview.
WithU puts audio at the centre of everything it does. And for good reason. Its audio workouts are more intimate, and more practical, than anything shown on a screen. WithU’s bespoke soundtracks ensure every training session has an impact, with a tempo that matches the workout perfectly.
We needed to create a brand identity that highlighted and celebrated the audio led aspects of the company.
Deliverables
Strategy.
The core icon for WithU unites the three core brand pillars; sound, movement and heart-rate.
Bringing it to life.
Advertising has a matter of seconds to catch the attention of a potential customer, and with the highly competitive nature of sports and sports advertising, this task becomes even harder.
We needed a creative approach that would convey the audio aspects of WithU, but predominately without using sound.
Our central logo turns the WithU ‘W’ into a sound wave, highlighting the audio USP that makes the company so distinct. The rest of our brand was built around this, with icons and fonts touching on the same ideas.
With the creative direction set, we looked to rolling out the identity across various marketing materials.
