Campaign Results

4.8m media reach


Online bookmaker Marathonbet needed our help to promote its brand in an aggressive and crowded marketed place. The company has an internal mantra to ‘expect the unexpected’ and asked us how we could be demonstrate that to the public. We knew the best way to make a statement was with a tongue-in-cheek stunt to capture the public’s attention. Oh, and it included us sending pigs soaring over Brighton Pier.


/PR Stunt
/Drone technology
/Event Management
/Journalist Outreach
/Article Placement
/Location Management
/Video Filming & Editing
/Influencer Management

Expect the unexpected.

“Anything can happen in football.” At least, that’s the message we helped broadcast when we sent four pig drones flying over Brighton Pier, much to the amusement of locals and holidaymakers alike. The unexpected sight of pigs flying proved anything is possible and helped promote the company’s enhanced odds for newly promoted teams – including 5,000/1 odds on local team Brighton – to win the Premier League

We enlisted the help of pundits Andy Townsend and Alan Smith to present the film, which received 63k views on the day it was released.