Award Winning


Chinese multinational technology company Lenovo is one of the largest personal computer vendors in the world. As well as producing PCs it also makes tablets, smartphones, work stations and smart TVs, amongst other things. Lenovo asked us to help it target key retailers as well as increase its brand awareness in various sectors, particularly education. We created a series of events to increase its presence and perception across B2B sectors.


/Event Management
/Data Capture
/Venue Liaison
/Promotional Merchandise
/Environment Theming
/Video Production

An invite-only pop-up.

The consumer tech space is hugely competitive and Lenovo asked us to help it stand out in front of key international retailers. We created a vibrant pop-up space in central London to showcase Lenovo’s latest products. The invite-only showcase was reserved for some of the technology company’s biggest buyers.

The space we created highlighted products from five distinct areas of Lenovo’s business: AR/VR, notebooks, desktops/monitors, tablets and gaming. We took the lead on creative direction, with Lenovo’s only direction being that the store should have more of a retail feel than a tech shop.

We avoided the look of futuristic stores bathed in clinical white light typifies current technology retail space. We went the opposite direction, with plenty of bright colours, bold graphics and eye-catching installations that gave the space a firmly retail feel.