Taking Google Maps on a journey to FinTech Conference
We created a showcase for Google Maps Platform for the Fintech Conference at ExCeL London. The vibrant display was a welcome break from many of the sensible stands in attendance. We were responsible for the creative direction of the stand as well as its management and installation.
Google Maps Platform is a web mapping service developed by Google. It allows users to harness a powerful range of applications including satellite imagery, aerial photography, street maps, 360-degree panoramic views of streets, real time traffic conditions and route planning for travelling by foot, car, bicycle, air or public transportation.
Our striking experience pulled out the recognisable visuals from the brand. Namely, the coloured navigational lines, the “journey’s end” discs and the navigation pin. Map lines connected each part of the stand, creating a cohesive feel to our work.
We also produced giveaways including branded stickers, notepads and pinbadges in the shape of the navigation pin. Additionally, we created a private meeting space for when more intimate conversations were needed.
The result was an experience that stood out amongst other stands and stayed true to the fun and innovative nature that’s synonymous with the Google brand.