Creating an EdTech Showcase with Lenovo
We produced Lenovo EdTech showcase at Bett 2019 for our client Lenovo, designed to highlight its innovative approach to technology and to highlight its partnership with the National Museums of Liverpool.
Our brief was to create an open and approachable stand, designed to showcase a range of products and generate significant and strong leads. Lenovo’s ultimate goal was to promote its innovative approach to technology and to highlight its partnership with the National Museums of Liverpool.
Following the successful exhibition at the previous year’s Bett show Lenovo tasked us with designing and building something that topped the bar we’d set. It wanted showcased a broad range of Lenovo’s latest education-focused commercial products with the ultimate goal of positioning the tech-giant as an innovation leader.
Brand & Deliver wanted to spark the imagination of visitors, in the same way teachers do in the classroom. To do this we created a stand incorporating scientific interactions which linked directly with the products and services Lenovo was showcasing at Bett 2019.
The multi-area exhibition had numerous highlights, including taking delegates to outer space with a Google Expedition area, running a fastest-lap competition in a VR racing car and creating a hospitality area to highlight Lenovo’s support of STEM education in deprived parts of the world.