Playing football with LG at St George’s Park
We hosted the press for a five-a-side football tournament at St George’s Park on behalf of LG.
LG is incredibly proud of its partnership with The FA and asked us to create an unforgettable event for the press to showcase how LG’s technology is influencing the beautiful game.
We hosted 30 members of the press from publications including Daily Mirror, The Sun, The Guardian, The Independent and Yahoo! for a five-a-side tournament at England’s National Football Centre, St. George’s Park. However, the excitement started much earlier when the invitees were sent a personalised exclusive match day ticket acting as their save-the-date.
On the day itself the press were given a personalised match-day programme and taken via the England Team bus to St George’s Park, where they were taken on a behind the scenes tour of the state-of-the-art facilities professional footballers use on a daily basis, highlighting how LG’s products made so much of it possible. The tour included a photo opportunity with the prestigious FA Cup.
Attendees then were led to the changing rooms where personalised kits were hung for them to change into. They were then taken to the pitch and put through their paces with a warm up by a professional FA qualified coach prior to competing in a fully officiated 5-a-side tournament.
Following the tournament there was a glitzy awards ceremony and a Q&A with ex-England and Arsenal footballer Ray Parlour.
The experience was tailored perfectly to the press and leveraged LG’s FA partnership to its fullest extent.