#PhonesAreGood. But they’re even better with Three!
We supported Three’s latest campaign with in-store phone salons for people to give their handsets a bit of much needed love and attention.
Three’s latest #PhonesAreGood campaign is a surreal, cheeky and all-encompassing tribute what makes phones great. If you haven’t seen the TV advert already do yourself a favour and watch it! The telecoms network asked us to support the campaign with a nationwide in-store activation and make Three famous on the high-street.
We created the Three Phone Spa, designed to give everyone (not just Three customers) the chance to give their phones some much needed love and attention. We recreated the imagery of a classic luxurious spa, with artificial foliage, rose petals in bowls, LED candles and a graphic of a smartphone with its ‘head’ comfortingly wrapped in a towel.
Anyone visiting the stand would be given a free selfie-grip, screen protector, screen cleaner and a voucher for a free Costa Coffee. It added genuine value to people visiting stores while playing into the absurdist nature of the campaign.
We went to 12 stores across the country, chosen for their popularity with Three’s target audience for this campaign: teenagers and young adults. We handled everything from stand build, install & dismantle, design, logistics, giveaways and staffing.
In a final touch that showed our creative solution was on the mark, Instagram influencer Mrs Hinch (The Queen of Clean!) made an unpromoted appearance at Three’s Westfield Stratford location to show her support.