B&D creates pop-up product showcase for tech-giant Lenovo

Global technology giant Lenovo has appointed us to design and produce its pop-up retail exhibition, targeted at key commercial buyers.

Lenovo is a US$43 billion Fortune 500 company and a leader in providing innovative consumer, commercial, and data centre technology. Its high-quality, secure products and services include PCs, workstations, servers, storage, networking, software, smart TVs and a family of mobile products like smartphones, tablets and apps.

Our brief is to create all art and branding in the shop, including the product spec cards. We were tasked with showcasing products from five distinct areas of the business: AR/VR, notebooks, desktops/monitors, tablets and gaming.

Hayley Lawrence, Managing Director at Brand & Deliver, said “The consumer tech space is naturally hugely competitive and Lenovo understands the need to stand out. We’re excited to be tasked with such an important event and to help Lenovo achieve its goals.”

Brand & Deliver is employed by a number of leading technology companies to handle event activation, branding and product marketing.