LG awards B&D 2018 events contract

Technology giant LG has renewed its B2B events contract with Brand & Deliver for a twelve-month period, following a successful year in which the agency delivered numerous events.

Brand & Deliver’s brief is to manage and run LG’s B2B product-education trade shows and exhibitions for Home Entertainment and Home Appliances throughout 2018, including stand design, logistics and production.

The full-service agency will manage a number of events throughout the year, including the Dixon’s Peak Conference, CIH Housing 2018 and LG’s own Indy Roadshow.

In addition LG has also has extended Brand & Deliver’s contract to manage LG Lounge throughout 2018. The 12-month extension marks the third year the full-service agency has run the gamified training platform since developing it in 2015. LG Lounge is an interactive learning hub that LG staff and its retail partners regularly visit to boost their product knowledge and help drive sales.

Hayley Lawrence, Managing Director at B&D, said: “We’ve worked to bring LG’s visions to life for a number of years now. We’re thrilled the company has renewed our events contract for another year and we’re looking forward to continuing our management of the innovative LG Lounge platform.”