Driving app downloads for Three’s Wuntu Wednesday
We promoted the re-launch of the Wuntu app, which gives Three customers access to discounts and giveaways at restaurants, cinemas and coffee chains, across 10 stores across the UK in order to drive downloads.
Our ‘Wuntu Whirlwind’ Cyclone chamber was deployed for Three customers to compete in. This retro game is a nod to the famous closing round in Crystal Maze tasked. It looks players in a booth, while turbines send lightweight balls flying around. The player’s job is simple: catch as many balls as possible. Scores were recorded on a leader board, with the highest score per store winning a fantastic European city break for two.
The activation drove downloads for Three’s Wuntu app, which was needed to take part in the competition. As an added incentive, everyone taking part also received a free Costa coffee voucher.
Find out more about Wuntu here.