Off the back of our previous work with LG, the team asked us to edit its global smartphone commercial starring Jason Statham and localise it for the UK.
Our first task was recording an English voice over and updating the title boards.
We also created some original assets. The phones shown at the end of the global advert differed to the ones available in the UK. We had to design and animate 3D models of the phone to match the specifications available over here.
We worked with distributions agencies in the UK to get the commercial playing at peak times on major channels including Sky, ITV and C4.
Finally, we created a surround sound edit for use in cinemas around the country.
Designed and animated 3D models
Localised for UK audience
Recorded voice over
Mixed surround sound and outputted for cinema
Worked with distribution companies