Guinness World Records (GWR) asked us to find a partner to promote the launch of its new book, Guinness World Records Blockbusters!. The team wanted a partner with physical presence nationally as well as a family feel. GWR wanted to include a competition element in the partnership to help keep its target audience engaged.
We approached Wimpy, a well-known and trusted family brand, which has 71 restaurants in the UK. The two companies worked together, with Wimpy running an instore promotion to win a copy of the new book as well as creating activity work sheets to engage families with the book’s contents.
Wimpy UK ran an instore promotion to win a copy of Guinness World Records Blockbuster edition (16 books total). Promotion to be supported online & through social channels.
1 A2 floor sticker in all 70 restaurants, including packshot of the book 1 A1 poster in all 71 restaurants, including packshot of book 7,500 double-sided A4 Kids Activity Sheets w/prize draw entry form, which included fun content from the Blockbuster book
The three-week social campaign promoted the competition on the following channels: Facebook (24,658 fans) Twitter (3,021 fans)
Increase in Twitter followers
People reached on Facebook