It’s not often you get to work with a film as iconic as Ghostbusters so we were chomping at the bit when we were given the task of securing promotional partners for the highly anticipated reboot. As well as raising awareness for the film, the campaigns needed to appeal to both fans of the original and a new audience. We focused on the property’s major icons and aligned them with brands which could bring them to life.
National Tyres & Autocare provides the autocare for the Ghostbusters’ Ecto-1 car. It’s supported by national and regional press adverts, POS material across 235 branches nationwide, a radio campaign, direct mail and a competition to win a two-person holiday to NYC.
Listen to the radio advert by clicking below