Samsung & Breaking Dawn

We worked for Samsung on their partnership with the theatrical release of The Twilight Saga: Breaking Dawn Part 1. The promo' ran in Phones 4 U stores with premium in-store positioning of POS and a gift pack box across a number of phones. Each purchase entitles the consumer to exclusive mobile content and entry into a film premiere ticket competition. Targeted press ads and heavy online support and added real weight to the campaign.