Pizza Express & Arthur Christmas

An in-store activation throughout all of their 398 restaurants UK.

PizzaExpress had never partnered with a film release before, but felt the great Christmas message within the film matched their own festive positioning perfectly. An in-store activation throughout all of their 398 restaurants UK wide carried a strong suite of POS including window vinyl's, A-Boards, Posters, table toppers and activity packs. Combined with on-pack stickers on their grocer range of products ensured this was a truly standout campaign.