Innocent Health Benefits

We all know smoothies are full of goodness, and innocent are the masters of the fruit squishing universe. But not everyone believes the hype, and some of us smoothie-loving folk want to know exactly what that pummelled fruit becomes when it hits our belly. So the brief was to deliver serious nutritional information whilst staying true to Innocent's irreverent style.

The result is a cute, simple-but-effective animation that feels inherently innocent but which instills the facts and the benefits of their little bottles of liquid fruit. Created entirely in After Effects and all in-house at b&d, with no added additives or freelancers.