Supporting the UK release of Monster Family
Brand & Deliver has secured brand partners Northern Rail and Happy Monkey Smoothies to support the 2 March 2018 UK release of Monster Family in cinemas and on Sky Movies, on behalf of our client Altitude Films.
Based on David Safier’s best-selling novel, with a script by Catharina Junk and Safier, Monster Family is a family adventure that follows the very much unhappy Wishbone clan, who are cursed by an evil witch and transformed into their own monstrous party costumes.
Northern Rail is running a nationwide OOH campaign between 15 February and 12 March to support the film’s release. The rail network is displaying creative across 150 high-footfall stations, which focus on a free prize draw. The star prize is a home-cinema package, including a year’s Sky Q subscription and an LG TV and sound bar. The competition will also be promoted to Northern Rail’s email database, on its website and on social media.
Healthy drinks brand, Happy Monkey Smoothies, is supporting Monster Family with a competition running between 19 February and 19 March. The winner will receive family tickets to a screening of the film at a cinema of their choice. The competition will be promoted across social media and its website.
Ros Carmoody, Partnerships Director at Brand & Deliver, said “Monster Family is a fun film the whole family can enjoy. We wanted to work with brand partners that share these values.”
The activations come as a part of a wider campaign that will see Sky and Vauxhall Cars also promoting the movie in the run up to release.